1. What can I do if my campaign is stuck in "Creating"?

If a campaign has been in the "creating" state for more than 6 hours without errors, please notify us at 

, and we will review it as soon as we are available. 

If the campaign is in the "creating" state and has encountered errors, our technical team will attempt to relaunch it with the same initial configuration. If errors persist, we will contact you to provide additional instructions.

Please note that during the relaunch process, the campaign may be assigned a later start date. If time is of the essence, we recommend creating or completing the campaign configuration directly on the advertising platform using the same names and structure so that it can later be linked to TVL.

2. What does the "creating" status mean in Theviralab regarding the operational tasks performed by the platform in the background?

When a campaign is in the "Creating" status, it means that it is being created in the network. In this state, it is not possible to make changes, as it could result in an error during the campaign creation process. When the campaign transitions to "Pending," it indicates that it has already been created.

3. I have created a campaign and realized that I made a mistake. What should I do?

You should wait for the campaign to be created and move to the "Pending" state. In this state, campaign changes are enabled.

4. Why has my Display campaign been created 5 times in Google Ads?

If there was an error during the campaign creation, TVL will attempt to create it again by modifying the entities that caused the failure. This process is executed up to 5 times. Campaigns with errors will be in the "Removed" state, and only the one created successfully will appear as active.

5. What should I do if my YouTube campaign was created on the network without an ad?

If your YouTube campaign was created without an ad on the network, please verify that the video is not set as private and that the Tracking URL has the correct format. To correct this error, you should manually create the ad on the network. TVL will automatically recognize the ad, allowing for campaign optimization.

6. What happens if I create another ad for my campaign directly in the network and not in TVL?

You can create ads within the already configured Ad Group of a campaign from TVL without any issues, as Romario optimizes at the campaign level and not at the ad group level.

7. Can I name campaigns the same way both on the network and in TVL?

No, campaigns cannot be named the same way either on the network or in TVL, as this would create a conflict.

8. I'm creating a YouTube/Display campaign and not all interests are appearing. What can I do?

The interests displayed in TVL are directly returned by the Google Ads API. If a particular interest is not showing up, it's because the API doesn't recognize it. Please check the following page to verify if your interest is included in the API: 

9. I'm creating a Meta campaign and when selecting a post from the account, none appear. Instead, there's a message asking me to check account permissions. What can I do?

As the message suggests, TVL cannot access the posts of the account due to permission issues. Account administrators need to check the account settings to grant the platform access. Please remember that these two users must have Full Control access to the account from the Business Manager: 

10. Can I create Meta campaigns optimized for Lifetime budget instead of Daily Budget?

No, you cannot. This functionality is not enabled in TVL.

11. I'm creating a Meta campaign and I want to know in what order and how many posts TVL loads in the wizard?

The posts are fetched chronologically, and the number depends on the type of campaign being created, up to a maximum of 5. If you need to create a campaign with the 6th post from an account, you should search for it by ID.

12. I'm creating a YouTube campaign and I want to know how it is going to be saved in network?

13. I'm creating a Meta campaign and I want to know how it is going to be saved in network?

14. I'm creating a Display campaign and I want to know how it is going to be saved in network?

15. How much is the usual estimated time for a campaign to transition from "creating" to "pending approval" status?


There is no estimated time for the state change from 'Creating' to 'Pending.' Theviralab operates with job queues, so every new action or change in campaigns goes into this queue, awaiting processing by TVL. The longer the job queue, the longer the wait time. During low-intensity periods, jobs are processed almost immediately; during high-intensity periods, it may take up to 1 hour.

Admin

Trading Operation

Campaign creation, YouTube, Facebook, Instagram, Display, Search

2. Campaign Creation

To combine two campaign groups, you need to go to 

 and select 'Combine campaign group' option.

Please take into consideration that both campaign groups must adhere to the same targeting criteria and exchange rate.

This functionality is only available for the following campaign groups:

Combine campaign groups

2.1.2 Combine campaign groups

1. On which networks is the campaign group merge function enabled?


You can only merge campaign groups whose networks are: YouTube and Meta. This functionality is not enabled for Display and Search campaign groups.

2. What requirements must my campaign groups meet to be combined in TVL?

To combine two campaign groups, they must meet the following requirements:

Merge campaign groups, combine campaign groups

5. Merge campaign groups

1. How do I deactivate an account in TVL?

To deactivate a Google Ads or Facebook account in TVL, you need to follow these steps from two sides:

Note: If network account is linked with more than one TVL account or company, you should repeated the process with all accounts and companies.

accounts

Accounts settings

In this section, you will find a list of campaigns and a button to add more campaigns to the campaign group.

Campaign details

2.3.1 Campaign Details

To import a campaign, please click on the ‘Import’ button, located next to 'Create' button on the campaign list page. 

Next,  a dropdown menu appears where you must select the account. 

Then, the 'Campaign' field will appear if you are looking for a specific campaign. If not, you can leave this field empty. 

Finally, click 'Search' button to view the list of campaigns matching your search criteria, and then click the 'Import' button to initiate the process.

Import Display / Search Campaigns

1. Import Campaigns

Romario is the "trader" robot that works on TVL campaigns 24 hours a day, 365 days a year to optimize results. It is the only responsible for optimizing campaigns, adjusting bids based on campaign performance, either increasing or decreasing them.

The agent is responsible for applying TVL changes from YouTube to the network. It is the only network that the agent uses, as YouTube does not have an API that allows us to edit campaigns directly.

Romario, Agent, Theviralab

Glossary

In this section, you are able to configure the campaigns within the campaign group, based on the networks selected in the first step.

Ads set, Youtube, Display, Facebook

4. Campaign Group Creation - Ads Set

At this moment, you can create campaigns in TVL for the following networks:

And you can import campaigns from the following networks:

Manager

Trader Bot

Set up Networks available in Theviralab

2. Networks available in Theviralab

1. How often is the Top Channels list updated on the Campaign Group Dashboard?

It is updated once a day for each campaign.

2. Where do the data in the Top Channels report come from?

The data for the Top Channels reports comes from the saved reports in Google Drive within the folder THEVIRALAB REQUIREMENTS > BRAND SAFETY > Automatic Placements. 

3. Where can I find channel information in Google Ads?

You can find channel information in Google Ads under "Content" > "Where ads showed."

4. How is channel information saved on Google Drive?

Through the automatically configured reports in Google Ads, channel data is saved on Google Drive. You can configure the report following these steps:

5. Are the channel reports at the campaign, campaign group or account level?

The reports come at the account level, meaning that campaign groups within the same account will have the same report.

6. Why, if channel reports are at the account level, do some campaign groups display them while others in the same account do not?

Even though the reports are at the account level, only campaign groups that have the Contents field configured in the Targeting section will display them.

7. In campaigns with the Brand Safety module activated, if I want to update the list of channels from Theviralab within a campaign, how should I proceed?

When creating a campaign with associated channel lists, Theviralab takes a snapshot of those channels and sends this information to the network. If you later want to update this list and have the campaign take this data into account, you must directly enter the campaign group, delete the list, save changes and when this is processed, reinsert the list into the group.

Please note that if the campaign has been active for several days, it has generated statistics based on the configuration of the previous list. Therefore, channels that have been deleted in the new version of the list may appear in the statistics due to data collected in the days before the change.

Brand Safety - Channels

Brand Safety - Channels List setup

To view and edit the campaign groups, from the campaign list page click on the button 

, which will take you to the Campaign Dashboard page. 

Here, you are going to visit the same page that we have detailed in 

 page, but for this case, we are going to access to Trader view section via this menu. 

Please be aware that Client View and Trader View share identical structures but are primarily distinguished by the following:

Trader View

2. Campaign Groups display and edition

There are two modalities, which are previously agreed with the client and configured at customer account level.

A fixed purchase price is determined based on the Key Performance Indicator (KPI) agreed upon with the client (impressions, clicks, views, conversions or engagement). 

Based on the budget provided by the client, the platform will calculate the campaign's required objective and subsequently optimize it efficiently throughout the entire period, ensuring the achievement of said objective.

A portion of the budget is set aside as a fee or for technology usage, with the remaining funds being directed towards media investment. TVL will optimize this budget in the most effective manner.  

User

Support

Client

Finance

Tech Fee, Rebate

3. Negotiation Modes

Romario is the "trader" robot that works on TVL campaigns 24 hours a day, 365 days a year to optimize results.

It operates on each campaign (not on campaign groups, so each campaign behaves independently) taking into account the following variables:

Romario is the trader robot

4. Romario

To edit campaign group financial settings, you need to go to 

 and select 'Edit financial settings' option.

Since there can be campaigns with one currency while Theviralab uses another, we have this modal to adjust exchange rates. This change applies only to the selected campaign group and not to all with the same exchange rate.

financial settings

2.1.3 Edit campaign group financial settings

Icons information

5. Icons

In this section, the budget is distributed between campaigns, which are split by network in individual tabs. A different budget can be set for each campaign or choose the 'Distribute Budget' option, which will divide the budget equally among each one.

Media distribution 

6. Campaign Group Creation - Media Distribution

In this final step, all the selected settings from the previous steps will be listed here for your verification.

Additionally, you can personalize the campaign, ad groups and ads names on this page. 

Lastly, you will be given the choice to create the campaign either in a paused or active state.

View selected settings, personalize, paused or active state

10. Campaign Group Creation - Review

If you need to change the link of a campaign (relink a TVL campaign to another one in the network), please go to Campaign details and, on the campaign editing menu to be changed, select the Relink campaign ID option.

Subsequently, you must update the data displayed in the form. 

Relink campaign ID

2.3.1.1 Relink campaign ID

Below you will find all the possible states that a campaign group can have, depending on the state of its campaigns:

Campaign Group Status

3. Campaign Group Status

It operates on each campaign (not on campaign groups) taking into account the following variables:

In this section, the budget is distributed across networks, there is an initial bidding set by objective and location. By default, it sets a suggested bid by the platform based on benchmarks. 

Network distribution, budget, networks

5. Campaign Group Creation - Network distribution

At Theviralab, we follow a campaign structure known as 1-N-N-N. This means that each campaign group consists of N campaigns, N ad groups, and N ads. Presently, only imported Search and Display campaigns include ad groups in TVL. However, Facebook will soon allow this feature as well. 

Company, Account, Group

1. Campaign Structure

In this section, it is possible to define specific rules to change the campaign actions based on weather conditions. If these rules are not required for the campaign group this section can be left blank.

Rules, events

8. Campaign Group Creation - Rules & Events

To view the campaign groups, from the campaign list page click on campaign group name, which will take you to the Campaign Detailed page. 

This page will display all the information related to the campaign group and its campaigns.

In the top-right corner, you will be able to see the name of the campaign group, the company it belongs to, and its account.

On the left side, you will find the following options:

In this section, you will find the general information about the campaign group, providing details about its status, networks, start and end dates, countries, and the budget spent and allocated to the group.

Following that, you will find the breakdown details of the campaign group divided into three sections: Campaign Details, Performance Summary, and Detailed Report, accompanied by a filter that affects them.

Client View

2. Campaign Groups Display 

To create a new campaign group, click on the “+ Create” button to enter the campaign group creation wizard.

Here, you will find 9 steps required to successfully create the campaign group with its campaigns:  

Overview

1. Campaign Group Creation - Overview

In this section, the target audience to be reached with this campaign group will be specified. Options displayed will vary depending on the network.

For all the networks, the following options are provided:

Targeting settings

3. Campaign Group Creation - Targeting

This functionality adjusts client view statistics so that rebate campaign data appears around the agreed Fixed amount.

Simulate CPA

2.1.7 Simulate CPA

The main dashboard features a search bar to easily find campaigns. When searching for a campaign, consider its status. It will appear in the corresponding tab.

If you want to refine your search further, use the filters for company, accounts, or networks.

*The search function works with exact terms. For example, if it is needed to search for a campaign named 'Walmart_Toys_Phase 2,' it must include the '_', spaces, and numbers. It is not case-sensitive.  

The main dashboard features

5. Searching Campaign Groups

This section is further divided into General Performance, Performance by Targeting, and Placement Positions Performance (only for Facebook/Instagram campaigns).

Detailed report

2.3.2 Detailed report

For Brand Safety, we rely on lists of channels that will be associated with campaigns. These lists indicate where we want our ad to appear. Each list can contain multiple channels, and each channel can belong to one or more lists.

Channels and Lists Structure

To edit the campaign group name, you need to go to 

and select 'Edit campaign group name' option.

In this modal, you can change the campaign group name. Names exceeding 72 characters are not allowed.

Campaign group name

2.1.1 Edit campaign group name

Here, you can can select users or accounts that should have access to this campaign group. If the user or account is not created, it can also be done here.

Users access

9. Campaign Group Creation - User access

Campaign group list

Draft - Users

At this step, you will need to fill following fields:

Information, Network setup, Budget

2. Campaign Group Creation - Information

To adjust or consult campaign optimization setup , go to Campaign details and, within the campaign editing menu, you will find the option "Campaign Optimization setup"

Subsequently, you will be able to consult or update the optimization setup in the form.

Please note that fields may vary depending on the business modality of the campaign group (Tech Fee or Rebate). When Automanaged is activated, you can only modify the Tech Cost. If you wish to edit other fields, you must first deactivate Automanaged.

Note: Currently, the Optimization period and Budget to optimize are disabled for editing. In the future, you will have the ability to edit them.

Campaign Optimization setup

2.3.1.3 Campaign Optimization setup

To edit campaign group targeting settings, you need to go to 

In this modal, you can view and edit the targeting configuration of the campaign group. The data varies depending on the group's network.

For Display (campaigns groups created in TVL):

Imported campaigns do not have targeting configuration.

The options and their functionalities change according to the network.
The following fields remain the same across all the campaign groups:

targeting

2.1.5 Campaign group targeting settings

1. The campaign group duplication feature is enabled on which networks?

The campaign group duplication feature is enabled on which networks?
You can only duplicate campaign groups whose networks are: YouTube and Meta. This functionality is not enabled for Display and Search campaign groups.


2. If my campaign group is canceled or appears as rejected, why isn't the duplication option available?